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- š£ļøThis Week on CNK: SHE got game.
š£ļøThis Week on CNK: SHE got game.
...news from around the sneakerverse.


^how we walked into this week.
ā¦CONNECTION IS A RECIPE FOR SUCCESS.
Are you all still screaming at the Womenās NCAA Championship game? Me and my Nike slides were swag surfinā around the living room. Not just because of the viewership records or the intense match-up of athleticism. I was also celebrating the leadership lessons and resiliency that Dawn Staley left on that hardwood. She is a living legend that deserves all the flowers.
We are back with another edition of CNKās weekly musings influenced by the state of sneaker culture. We are here to keep it a buck with the good, the bad, and the āwhat are thoseeeeeā moments. Think of this as your dose of the extended group chat.
For all our new subscribers, a timely reminder below.
This is where sneakers merge with cool girl, you-CAN-sit-with us energy. All of that comes with a service-first mindset + sharing information + a team of people who genuinely care A LOT. If youāre here for people first and product second, youāve come to the right place.
If youāre feeling it, feel free to share and care.
In this newsletter, you can find the following:
š Whatās really in our e-carts?
š° You did it Joe⦠again! + PUMA is getting in the lab, literally.
š What weāre paying attention to around the sneaker web.
š„ Our CNK Hot List for the week.

š Whatās in our carts?
Does your love of new releases ebb and flow as much as ours? Whatās the last sneaker that REALLY had you questioning your budget and rearranging those finances? While our valleys have been plentiful, our peaks have arrived and the fire is back.
While the celebration of Air Max Day met us with the timely launch of the Air Max DN (which originally sold out on Nikeās website), we have been staring at the next AM DN blk/white colorway. Weāre always down to step out in the new-new (that we can actually get our hands on of course).
You all KNOW what weāre checking for this week. We wrote a little something about it in the next section. Besides that, we are still swooning at the next collaboration with Jordan brand x Nina Chanel. Weāre adding to cart, no hesitations.
Now that weāve shared our e-carts, itās time to jump into some deets on the news front.

š Storytelling still turns up the internet.
We love a good story. Especially when that story is a beautiful piece taken from the Black experience time capsule. We connect to it because it was never the ātrendy thingā for us, it was our lifestyle.
With that being said, we always wait with anticipation as Joe Freshgoods teases a new collaboration. Not only are his sneaker designs FYE (š„), but his intentional storytelling is some of the best we have ever seen. Is it because itās connected to some of our core memories? Maybe. It could be because he knows how to capture the consumer through the marketing strategy and he stays true to amplifying our experiences.
A bridge between two millennia, "When Things Were Pure" celebrates the ever-present thrill of Y2K while embracing the future. From jerseys and tall tees to the sounds of dial-up internet and freedom found in magazine pages, the 2000s were the apex of culture.
Want to know another reason that Joe gets it just right every time? He knows that these special memories from our time capsules shape us. They are treasured memories that have brought us a sense of joy - which can feel hard to come by for Black and brown people.
He is truly taking us back to a time when āthings were pureā with the two colorways of his New Balance 1000 collaboration. Would we be intrigued if Joe wasnāt behind reimagining this silhouette? We will leave that there for you all marinate on.

⨠Creative, by DESIGN.
We are always intrigued when companies lean into creativity that could expand market reach and ensure depth in legacy. PUMA joins the ranks with the announcement of a new creative studio opening in 2025. The studio will live on the West coast in LA, and drive more alignment between important orgs within the business (read: product / design / marketing)
Our new home will allow us to attract the best talent in one of the most vibrant and creative cities globally to create great product propositions for the U.S. market.
Weāre interested to see how the design studio not only brings important layers of the business together, but how this accelerates what the consumer wants to see + creating community through partnerships.

^Us checking out the sneaker news on our lunch breaks.
Whatās been on your radar lately? Check out noteworthy reads below!
š Want to dive into Coach Dawn Staleyās sneakHER style over the years? This article has you covered.

š„ A Hot List
Our CNK Hot List is a weekly mini round-up of sneakers weāre paying attention to. Does anything stand out to you this week?

š£ Stick to the plan⦠or nah?
We canāt be the only teams that plan, plan, and PLAN. If weāre being honest, sometimes we can all get stuck in the plans. Plans can become paralyzing without verbs attached to them (read: action taken). Plans also work well when there is accountability embracing those grand ideas. [ahem] Want to be our accountability partners?!
The CNK community is all about goal setting, planning in action, and supporting each other. With a new quarter on the horizon, how have your plans made progress? Reply to this newsletter and let us know where we can support you and/or amplify your voice.
We will be back in our next newsletter to note some ways to enhance setting those important goals and resetting your planning outlook.
We are excited to take you on our entrepreneurial journey towards our destination - SHOP CNK. What do you look for in a shopping experience? We would love to know!
Stay laced up. See yāall next week.